Selected Work

Work that actually works.

Some projects start with a blank page. Some need a smarter strategy. Some grow over time through SEO, content, systems, and digital support.

The goal is always the same: make the business easier to understand, easier to find, and easier to contact.

01 · Featured Project

Izzo Marriage & Family Therapy

Website · SEO · Digital Marketing · Referrals · Content · Growth

Long-term digital strategy and management for a multi-location mental health practice.

This work grew far beyond a website. I supported the digital presence across search, content, referrals, clinician visibility, client experience, marketing, and the systems connecting all of it.

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THE WORK

✓ Website development + ongoing management
✓ SEO + local search
✓ Service + location pages
✓ Google Business visibility
✓ Clinician visibility + Psychology Today
✓ Referral pathways
✓ Client journey improvements
✓ Digital marketing + content
✓ Brand consistency across platforms

Outcome: A stronger digital ecosystem built around helping prospective clients find care, understand their options, and take the next step.

Built From the Ground Up

Starting with a blank page.

Full builds where I helped shape the structure, messaging, digital experience, and the place people would eventually land.

02 · New Website Build

Anastasia Esqueda, AMFT

Website Design · Branding · SEO

A complete website built from scratch to introduce Ana’s practice, communicate her approach, and create a clear path for prospective clients to get started.

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What I built
✓ Full site structure
✓ Home, About + Services
✓ Brand direction
✓ Mobile responsive design
✓ Calls to action
✓ SEO foundations
✓ Therapist positioning

Outcome: A professional digital home that makes it easy to understand Ana’s work and reach out.

03 · Website + Podcast Brand

Now Serving

Website Build · Podcast · Content · Digital Marketing

I built the Now Serving website from the ground up and worked on the podcast for two years across more than 100 episodes.

The work brought the podcast, mental health content, episode promotion, and brand storytelling together into one digital home.

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What I built + managed
✓ Built the podcast website
✓ Supported 100+ episodes
✓ Two years of ongoing podcast work
✓ Episode publishing + organization
✓ Podcast promotion
✓ Social content + clips
✓ Mental health content strategy
✓ Brand storytelling
✓ Cross-platform digital support

Outcome: A long-running content platform with a dedicated website and a consistent digital presence across more than 100 episodes.

04 · New Website Build

Hill Yeah CPR

Website · Services · Branding · Client Journey

A new digital home for a CPR instructor who needed one clear, professional place to send people after trainings and inquiries.

What I built
✓ Training + service structure
✓ Clear booking pathways
✓ Mobile-friendly layout
✓ Professional brand presentation
✓ Contact flow
✓ Healthcare-adjacent messaging

Outcome: A clear destination for people already asking where they could learn more and get in touch.

05 · Brand + Website Build

Zoe Delivered

Website · SEO · Branding · Content · Local Search

Built from scratch as the digital home for my website, SEO, marketing, and consulting services.

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What I built
✓ Full website architecture
✓ Services + pricing
✓ Local SEO pages
✓ Portfolio + case studies
✓ Conversion pathways
✓ Search visibility setup
✓ Brand voice + visual direction

Outcome: A growing digital presence built to turn visibility into real client conversations.

Strategic Improvements

Sometimes it already exists.

Then the job is figuring out what is getting in the way and making the experience clearer, stronger, and easier to use.

06 · Audit + Website Improvements

Nathaniel Silveira-Pyzik, LPCC, BC-DMT

Website Audit · Mobile · SEO · Conversion

Strategic improvements to an existing therapy website focused on clarity, mobile usability, search visibility, and helping prospective clients better understand his services.

What I changed
✓ Mobile readability
✓ Page structure
✓ Calls to action
✓ Headings + SEO setup
✓ Forms + navigation
✓ Service clarity
✓ Overall user experience

Outcome: A cleaner client journey and a website that better communicates who he helps and how to get started.

Different Project. Same Goal.

Make the digital side feel as strong as the business behind it.

Whether I am building from scratch, improving what is already there, or supporting long-term growth, the strategy starts with the same question: what does this business actually need?

Your Turn

What are we building?

New website, refresh, SEO help, digital strategy, or something that does not fit neatly into a package yet. Tell me what is not working.

Start Your Project →

You run the business. I’ll handle the digital.